Search Engines Target Online Consumers

Marketing to consumers today is very different than it was a decade ago. With the advent of technologies that allow for cell phone users to access the internet through an enabled smart phone the ability to communicate via voice, text messages and email has been taken up a notch. The new generation of marketing allows early adopters of electronic technology to access information on demand when and where they want to receive information and marketing messages.

Gone are the days of mass marketing to millions of people at once. Instead of using a shotgun type of advertising approach, to scatter media messages in attempt to reach a select few, social networking and online marketing campaigns target individual audience members. Through optimized online marketing campaigns, consumers choose the marketing messages that interest them whenever they search the Internet.

Finding a target market requires expertise in online marketing where the technology driven consumers are spending both their time and money. Talented and creative marketing experts, use online channels to reach consumers who are looking for specific products or services. Digital marketing is here today to help local businesses compete in world that exists beyond the brick and mortar walls of their main street location.

Consumers are both time and money conscious, so online marketing should appeal to their base needs. Determined through the searches for merchandise, using analytics to track how people make their purchase decisions online, marketing professionals are able to target individuals who are ready to spend money. By developing an online presence that is readily accessible to consumers and provides instant feedback to their search results any local business can flourish and see their sales grow through online marketing efforts that are provided by experts in online marketing campaign management.

Comments Left on Websites Influence Search Results

Articles that are written in an unbiased yet positive format are an excellent way to help promote a business. By submitting content to any number of online publishers, corporations across the globe are finding that their rankings within the search engine directories is being influenced for the reinforcement of their marketing efforts that place a website in the resource channels of the search media. By targeting the keywords that are linked to the offerings of a business, the owners and managers are able to coordinate their tactics for driving traffic to their virtual storefront. Any increase their ecommerce sales comes as a result of their constant delivery of new material through articles and blogs that are of interest to the cyber community.

Another useful tool that is gaining recognition in the strategic placement of a website is the incorporation of comments or recommendations that are being made by clients or customers who are satisfied with their experience in dealing with a business. Satisfied customers favorably share the successes that are directly tied to the work or services of am organization that they have hired to help them. Service providers rely on referrals as much as they do their advertising efforts. The feedback that is given by their clients aides in the overall promotion of the business and its offerings. The endorsements that appear online add to the overall promotion of the company and assist in the placement of the website in the search directories.

Online marketing that includes comments and posts from current or past customers is a valuable piece of the puzzle that generates more business for a company. Websites that allow visitors to leave their comments have an influence on the search engines that rank a business based on the relevancy of the content and the links that support the work being done by the company. By soliciting positive posts on your site you can increase the ranking of our landing pages in the search engines.

Optimizing a Website with SEO Strategies

It has been a few months since I contributed to this blog and in that time I have been stalled in working on my website which is the whole point that I started blogging about how to optimize a website in the first place. Now that I have launched the site I am already looking at what tweaks need to be made to the layout and content of the visible side of the web pages that are online. What I am not looking at altering though is the optimized side of the site that has been set up with the Meta tags that I discussed in early blogs.

Within the code I have included the use of distinct page titles for each page on the site and also a new description for the individual pages of the site. I did include the same set of keywords on each page and have also added the optimized page links that make it easier for the search engines to tell my site from one that has been coded with generic links.

Now that the site is up and running I am ready to begin adding the external links that will improve the page rank and placement of the website in the search engines. The first step that I have taken in this endeavor is to register the site with Google, Yahoo and Bing. The big three search engines that every smaller search directory pulls from. Although I intend to add the registrations to other directories over the next few months I have found that adding 10 to 20 listings per month is enough to make an impact without drawing the attention of the search engines that are looking for Black Hat practices in SEO. (As you may recall Black Hat practices are deemed illegal and carry severe penalties for websites that attempt to cheat their way to the top of the search results pages.)

Having told you what I have done I only think that is fair to show you how to optimize the pages of your website. This is the line of code that I used on the landing page of my website. <title>Paul Cuthbert | Marketing Media Strategy | SEO solutions</title> That one is obvious as the title is the easiest part of the page to produce. The title appears in the tab above the open pages of the website and is an important element of optimizing a website. It should relate to the business or the individual that is operating the website and can contain basis descriptions for the search engines.

The page description code looks like this: <meta name="description" content="Paul Cuthbert provides SEO solutions that include content writing, website optimization and reputation management relevant to each marketing media strategy he creates."> The thing to keep in mind when adding your own line of code is to change everything inside the parentheses (the quote marks). Remember that when your site appears in the search results it is this description that will be shown to people viewing the results. It can be a complete thought in the form of a sentence but it should be brief so that it fits within the space allotted by the search engine. Also of note is that if you leave out the description Meta tag the search engines will automatically use the first lines of text that appear on you page.

Finally the keyword tag was added to the coding which should be limited to no more than 20 words or short combinations of words that are separated by a comma. Here are only a few of the keywords that I am using to optimize my website inside the meta code. <meta name="keywords" content="SEO solutions, reputation management, Internet marketing strategies, online marketing consultant, optimization strategies, SEO strategies, search engine strategies, new media strategies"> These same keywords are used with the written content of the website and are highlighted in bold text to indicate to the search engines that they are important and should be indexed for a web search.

Next time I am going to let you have the URL's for registering with Google and Bing.

The Goal of every marketing Media Strategy

The goal of any online marketing campaign is not to gain a better grip on the search engines or place the website into the upper listings of search results. Although these are the results of a successful marketing media strategy they in fact are side effects of the actual goal of SEO work. No, the real purpose of search optimization is to produce increases in traffic from unique visitors and generate conversions of people that browse a website into people that purchase from that website. The fact that a website rises through the Search Engine Results Page(s) (SERPs) is a byproduct of a campaign that is designed to deliver a Return on Investment (ROI) for any business owner that is working with a skilled SEO professional.

Page placement may be important to some people but for the marketers that are working on building an online reputation the goal must always focus on delivering a high return on investment. First and foremost the work of any optimization campaign must deliver targeted leads to a business that is performing SEO for their website. While the positioning of the site in the search engines is affected by the work of link building and contributes to the page ranking of the site the more important aspect of any campaign should always be to the revenue that is being earned as a result of an optimization campaign.

 

All too often SEO companies focus on the delivery of where their client's site ends up in the search engine results pages instead of developing campaigns that turn site visitors into buyers. The work of Internet marketing involves a number of strategies that include social media marketing, site optimization and pay-per-click advertising. Nowadays social content is just as important as optimization when it comes to establishing a brand and developing an online reputation but underneath all of the strategies and tactics that add to the popularity of the website must be a reason that consumers should spend their money.

Internet marketing is designed to deliver increased traffic to a website, but the unique visitors that are being delivered by the search engines must be converted from qualified targeted leads that may be casually browsing the site to buyers that are spending their money. Even when a website is not set up for ecommerce transactions the conversions of qualified leads are the real reason anyone hires an online marketing firm to provide SEO services. Presenting a call to action that requires visitors to do something that entices them to open their wallets is what an effective and measurable marketing campaign is all about. By focusing on the bottom line of what will more than cover the costs of any marketing media strategy business owners that are looking for search engine optimization and link building can find the professionals that will deliver a return on investment that exceeds anything they are spending on their internet marketing budget.

What matters more...Time, Quality or Price?

It is one of the laws of the universe that when it comes to producing goods and delivering services somewhere somehow something has to give. Wouldn't you agree that when price and quality matter most it typically takes more time to get what you want? This is where some individuals get confused by the own impossible expectations. Although everyone wants the highest quality for the lowest price in the fastest turnaround time the reality is that one of the three value components that add up to create the final product must inevitably be sacrificed so that the other two higher valued expectations can be met.

Whether building a website yourself or paying a professional to develop your site you need to think seriously about the following. What are the two most important elements to consider when planning and developing a marketing media strategy?

Within every service industry the Cost-Time-Quality matrix can be applied to the people that are providing exceptional service to their clients. When time and price demand the lowest cost delivered in the shortest possible time you can bet that the quality of the final product will suffer.

The fast food industry is a perfect example of this. You are hungry and you want some cheap food you will get what you pay for, just don't expect a fine dining experience when you hit the drive thru window. By the same token a seven course meal in a fancy restaurant may be served up within a reasonable waiting time after ordering, but there is a premium that is paid for the quality of food that is prepared to order.

Simply put if you expect quality at an affordable price then you should expect the project to take some time to complete. If you prefer a fast turn around and want a fair price the quality of work might suffer from where it could be so that a demanding deadline can be met. And finally if you put speed and quality ahead of pricing you can expect to pay a premium for the services you request.

Whether developing a website, building your online reputation, or maximizing your SEO strategy you must to consider what you are willing to sacrifice to get the results that you really want. For most of us the quality of backlinks that are being added to a website are more important than the time it takes to add a massive amount of poor quality links over a short time. Because SEO offers the best ROI of any marketing effort available it is already a high priority for every business and website owner.

So the question is what is more important--building a lot of backlinks in the shortest time possible and hoping they will affect the SERPs (Search Engine Results Page) or adding quality links over the accepted 9 to 18 months that will lead you to the top of the search engine directories for many years to come?

Although social media content requires a certain amount of speed in developing and a video, the quality may be compromised to meet a low budget. This is where the quality of the final edit might lack the visual effects or sound clarity of a professional production, but the cost will be worth the sacrifice. On the other hand a high quality piece of film is worth the added cost if its produced for an audience that appreciates the high end finish of HD picture quality or the audible quality of professional sound mixing.

When considering your optimization efforts and social media campaigns think about the intended audience and what they are expecting as you choose between the quality of your work and the costs involved in developing quality links and posts that will be added to the Internet forever. If you remember that what you end up with comes down to your choice of picking from the three values of Time, Price and Quality your expectations will be met and you can have exactly what you want when dealing with service providers in online marketing or any other industry.