Post Articles with Optimization Search Formats

Writing articles that are intended for the search engine optimization requires you to constantly add relevant content to the Internet. Articles that are published online provide back links that improve the performance of your site in web search, but there are a few things that you need to do to format your content before uploading it for the world to see. To help your article become part of your Internet marketing, you need to format your work. The search engines respond positively to articles that use an appropriate number of keywords without weighing down the content. Recent changes to what counts as being optimized for the web provide the outline for writing articles that you should follow each time to add a link to your website.

Search Engines Look for H2 Headings

The use of bold or italicized keywords within an article is not new, however there are some rules for optimization that have been added to the accepted practice of preparing an article for the Internet. The addition of H2 headings above each new paragraph enhances the content that is being read. Keyword density provides the optimization for a specifically targeted set of words within an article or blog post, but that is no longer enough to keep the attention of the search engines.

Web Marketing Uses Articles to Build Links

Search optimization requires you to include your keyword in the title of your article. Used once in the opening paragraph and again in the closing paragraph, keywords provide a reader with the information that is important to them. The proper use of optimization also allows the search engines to categorize your work as it relates directly to your website marketing.

Paragraph Headings Improve Page Rankings

Paragraph headings provide additional information to your readers and allow search engines to connect relevant content to their ranking of your website. The more articles your post online the better your link building efforts become. As the search engines measure your credibility as an expert by the relevancy of the articles that are linked to your website, you gain the classification of being an expert by publishing fresh content that keyword enriched. By formatting each article so that it is found easily by the search engines you are in fact, optimizing your web marketing. 

Format Articles for the Search Engines

Google, Bing and Yahoo change the rules of optimization from time to time and this is where formatting your articles with H2 headers allows you to keep up with the latest preferences for maximizing your online marketing. Without adding keywords to each paragraph heading, you increase the strength of your published links and increase the visibility of your website that has been optimized with the same keywords that appear sparingly in your Internet marketing. Before publishing a new post to your blog, be sure to proofread the article and add H2 tags that will work to keep your website visible in the search results. To learn more about formatting your articles read my blog Formatting SEO Link building Articles for the Search Engines on WordPress.com

Build a Business Social Network

Internet marketing incorporates the optimization of websites for ease of use by the search engines. Through site architecture, keyword, content and Meta tags, a website can be made friendlier to search engines. While optimization is an essential part of any website, Internet marketing extends beyond the scope of optimization and reaches into the campaigns associated with social networking. By creating links to common interests within the online community the business website can draw in consumers and generate online sales.

Internet marketing consists of search engine optimization that is the target of creating specific results for search engines to locate and return a list of websites that are most related to the search criteria. Through website optimization a business can gain a competitive edge over other retailers or service providers. Website optimization consists of keywords, content, Meta tags, and site architecture that all contribute to the manner in which a search engine explores a website and stores the information as an index for future reference by search engine queries that are conducted by web surfers looking for specific products or information.

Internet marketing includes search engine optimization, but extends beyond the website of the client to include such things as social networking and link building. Social networking is the next generation of online marketing that allows businesses to promote wares through the use of a social network website and connect to an audience that has a shared interest with the specific goals of the business. Some sites like Twitter allow users to build a marketing campaign around a topic of interest and allow for the debate of differing points of view while conducting a live online marketing campaign that centers round the business. If that sounds confusing it can be which is why Internet marketing experts are specializing in the specific details and operation of such campaigns.

Networking through a social website allows businesses to build a web presence in a nonthreatening way, where consumers can be introduced to brands, products or services and discover the mutually beneficial connections to business without involving direct selling.

The Goal of every marketing Media Strategy

The goal of any online marketing campaign is not to gain a better grip on the search engines or place the website into the upper listings of search results. Although these are the results of a successful marketing media strategy they in fact are side effects of the actual goal of SEO work. No, the real purpose of search optimization is to produce increases in traffic from unique visitors and generate conversions of people that browse a website into people that purchase from that website. The fact that a website rises through the Search Engine Results Page(s) (SERPs) is a byproduct of a campaign that is designed to deliver a Return on Investment (ROI) for any business owner that is working with a skilled SEO professional.

Page placement may be important to some people but for the marketers that are working on building an online reputation the goal must always focus on delivering a high return on investment. First and foremost the work of any optimization campaign must deliver targeted leads to a business that is performing SEO for their website. While the positioning of the site in the search engines is affected by the work of link building and contributes to the page ranking of the site the more important aspect of any campaign should always be to the revenue that is being earned as a result of an optimization campaign.

 

All too often SEO companies focus on the delivery of where their client's site ends up in the search engine results pages instead of developing campaigns that turn site visitors into buyers. The work of Internet marketing involves a number of strategies that include social media marketing, site optimization and pay-per-click advertising. Nowadays social content is just as important as optimization when it comes to establishing a brand and developing an online reputation but underneath all of the strategies and tactics that add to the popularity of the website must be a reason that consumers should spend their money.

Internet marketing is designed to deliver increased traffic to a website, but the unique visitors that are being delivered by the search engines must be converted from qualified targeted leads that may be casually browsing the site to buyers that are spending their money. Even when a website is not set up for ecommerce transactions the conversions of qualified leads are the real reason anyone hires an online marketing firm to provide SEO services. Presenting a call to action that requires visitors to do something that entices them to open their wallets is what an effective and measurable marketing campaign is all about. By focusing on the bottom line of what will more than cover the costs of any marketing media strategy business owners that are looking for search engine optimization and link building can find the professionals that will deliver a return on investment that exceeds anything they are spending on their internet marketing budget.

Strong websites grow from optimized Roots

The difference between social media marketing and search optimization comes down to viewing your website like a tree. If you understand the importance of continually optimizing your website then you will realize that the slow growth of your campaigns are like the roots of a tree that provide a solid foundation in the search engines. Taking time to deliver the page rank that will lead your website to the top of the SERPs (Search Engine Results Page) requires a long time commitment. For some people the rush to be recognized takes them to the social media sites where they can list their services or products and drive the attention of consumers to move from cleverly produced videos and ads on a social networking page to the landing page of their website.

I see social media as the next generation of online marketing that will be even more powerful than it is today. I see the importance of social networking and establishing a business connection with clients and customers that are engaged in following your posts and comments. I also recognize the importance of developing a strong root system for websites that are building a reputation as an expert within the various search engine directories. The way that I view a website is like a tree that has a solid trunk, strong roots and branches that reach toward the sky. 

The website represents the tree trunk and the ongoing optimization efforts that require constant nourishment are the roots that spread out behind the scenes (or in the case of a tree reach below the visible surface). Establishing the strong foundation for the website optimization takes on different forms that are each equally important to the branding and reputation of the site. Social media marketing (which is openly visible and requires just as much effort as SEO) is like the branches and leaves of a tree. Reaching into the visible world of reputation management the spreading branches of a social media campaign are strengthened by the roots of optimization.

Trees thrive on sunlight and water receiving nutrients from the soil that feed the tree's growth, a tree or a website depend on the work of optimization that is essential to the health of a tree. But without sunlight the tree is unable to grow and will perish. This is why it is important to cultivate equal amounts of social content that can be used in optimizing a website and building the reputation of a brand through social networking. With a solid marketing media strategy that supports both the ongoing work of SEO and the more fluid promotions that connect social media to your site, you can build a strong web presence that can stand tall in the SERPs and be recognized by customers and clients that are following your messages in the social networks.

SEO is the Tortoise that beats the Hare in a race of Endurance

In Aesop's fable of the tortoise and the hare the fast paced rabbit is in a hurry to reach the finish line and prove to the world that he is the best athlete. Meanwhile the tortoise slowly moves along and eventually overtakes the cocky hare that stops to rest and falls asleep from exhaustion. Optimization is similar to the tortoise in that it takes a long time to see the results of building links, adding articles to online publications and requires a great deal of patience before a website begins to show the result of making it to the front of the pack at the top of a results page.

Through concerted efforts that demand the attention of a website owner and their SEO specialist the goal of landing on the first page of the directory results can be accomplished. Typically taking anywhere from six months to a year to achieve the slow process of gaining a natural ranking in the search engines can be accomplished by those that are consistent in their efforts and who do not stop to rest when things start to appear to be working.

This week I met with a client who was so concerned about reaching the top spot in his profession that he did not want to take a methodical and somewhat slow approach to his online marketing. Frustrated by the competition he wanted to produce a large quantity of articles in a short three month time period and measure the success of his Internet marketing campaign based on what the search engines would perceive after cranking out as much work as possible before stopping to rest and examining the distance that the massive amount of work would be covering.

Not realizing his mistake that the search engines do see links, but take their time to index the information that is submitted to the various online publishing sites this client (whom I refer to as the hare in our story) became agitated by the fact that I was unwilling to deliver what he wanted knowing full well that his effort would have very little impact on his goal. Requesting that I deliver the hare's pace for a meager fraction of what the work would normally take to be affective [in the long term connections and relevancy that makes up his page ranking (PR) and affects the overall quality score] I had to refuse to work with the man because of his improbable request.

Although I had planned on performing some PPC work to augment the SEO content and directory submissions to help expedite the success of a well planned marketing media strategy I was fully aware that in a three month period of time there would no significant changes to his current page ranking and I would be exhausted by the effort that would have ended in the termination of my services out of sheer frustration on the part of the client.

The expectations of many people is to gain a fast result when it comes to their online marketing work, but the reality is that the search engines are designed to move slowly and increase a website ranking over the long haul. If it were simple to gain a coveted position in the SERP (Search Engine Results Page) there would be a constant turnover of businesses that are holding onto the top spots of the search engine results. But in order to be fair and avoid the unlawful "Black Hat" practices that speed results, the major search directories are designed to follow the methodology of the tortoise in slowing the pace and bringing a website into the winning position on a page after many months of steady work. That is not to say that a concentrated effort of producing a large volume of articles and blogs as well as adding links to other directories cannot be sustained for a full year, but the efforts require a solid commitment on the part of the SEO provider and the client to manage the workload and stick with the marketing media strategy that has been developed to reach the goal of any Internet marketing campaign.

As I realized before signing up the business as a client and committing myself to an impossible agreement, the prospect of adding a client is often more exciting than working for someone that does not appreciate your contribution. Like the tortoise that maintained the same pace and speed throughout the race, SEO delivers the intended result when it is carefully initiated and kept moving forward at a steady rate over a minimum of six months and is best when planned for over an entire year of continuing work.

Does your Social Media Marketing have a goal?

Almost everyone is into social media these days, but without a goal in mind of what you want to accomplish for your business or personal objectives you are just posting information that has little if any meaning. Consider building a reputation management campaign that has a specific goal that you want to reach. It is important to realize that unless you have something that is relevant to your end goal to say in your posts it is not worth saying anything. 

The trouble that most people run into is that they are too busy dumping as much information about their business or them self onto the internet that they do not realize the potential damage they are doing to their own reputation.

With the search engine algorithms recognizing quality in the wording of every scrap of information that is being blogged, tweeted about and posted on the social networks most people do not know that when they are chatting about their cat or how their weekend was with their friends they are effectively reducing their credibility as an expert within their chosen field of business. Not that your hobbies and interests are unimportant, but they carry no weight for anyone that is in business with you.

To circumvent the common mistakes that individuals make in regard to their personal socializing it is best to create two different and accounts for your social standing. If you do want to keep everyone on your friends list informed about what you ate for lunch and what you thought about the last film you watched you can do that, but keep in mind that your clients, vendors and coworkers are more interested in what you can deliver by way of productivity and increased revenue. With separate networking media accounts you can be social with friends and family members while maintaining a professional image for all of your business contacts.

Going back to what I stated before, the best way to plan out a social media strategy is to have an end goal in mind. What are you attempting to do? What is the goal of your work? If you don't have one you will never know if you have reached it. All too often business owners say that they want to increase sales--which is why they are on the web. But that broad statement does not identify their purpose or the function of their social media campaign.

Just as any marketing effort is targeted to an audience and directed at gaining a specified result the work of any and all social media posts, blogs and commentaries has to be aligned with the overall goal of your campaign. So what you say through any social channel should to be relevant to your business, your website and the readers who will be reviewing your dialog.

Before sending out any message it should be filter through your strategy statement and measured to make sure that it is aligned with the goal of your media campaign. Basically a strategy statement is like your mission statement--it is the foundation of what you do, the essence of your business and relates to everything that you are presenting to an audience through your online marketing. A friend of mine and marketing expert, Brian Pope came up with what he calls a Unique Marketing Positioning Statement. Essentially this is what I am calling a strategy Statement. Identifying what you do and why you do it helps to create the vision of your company and is a test for each post and blog you put into cyberspace. If a posting is not in alignment with what you are offering to clients, it does not belong in your social media campaign.

However, if you are posting a blog and then telling others about your work, you can promote a relevant message that you will be happy to link back to your website. The acid test comes down to asking yourself this question. Is the post I am about to send something that I would put on my website to attract new consumers? If the answer is yes then move forward, if it is no then rethink your position and only post what will build you up as an expert in your area of business.

The goal of every marketing media strategy is crucial to the success of your ongoing public relations effort which is building your reputation. Keeping specific goals in mind each time you are tempted to post anything online will help you to decide what to post for the business public and what to send to your network of friends. With a targeted message you can do a greater good for your business than if you just sat down commenting on the things that no one really cares about. 

As you write your posts, ask yourself so what? What do others take away from this message? Is there a call to action if so is it relevant to your work? What is the reader going to do next? If they like the article, blog or post ask them to indicate it by taking action.

So what are you waiting for, click the like button, re-tweet this message to the people that can benefit from it and start following my blog! After all that's one of my social media goals. What are yours?

Changing trends in Online Marketing

As online marketing continues to shift and reshape the Internet a new series of strategies has emerged that is making the work of SEO even more effective. Using social media networks to affect the decision making process, businesses are now recognizing the need to build up a reputation through the links and posts on the densely populated social media sites. Creating campaigns that attract attention of an audience and redirect potential customers to their website, businesses of every shape and size are finding out that in order to be competitive they need to do more than just optimize their website. While link building and page ranks remain the goal of a successful SEO campaign there is a growing emphasis on how organizations use social media to guide the laser targeted of search engine optimization.

Because traditional offline commercial advertising campaigns are losing their momentum, the online world is continuing to bring newer and more effective marketing practices to the attention of business owners and advertising professionals. Mastering the tools and techniques for guiding millions of Internet users to the products and services of their clients, online marketing managers are achieving success that reaches beyond the accepted practices of SEO. With the technology driven short attention spans of younger consumers social media marketing offers a growing number of strategies that have and will continue to act as a laser for targeting unique groups of consumers that are constantly online with money to spend.

Of course the use of social media does not negate the need for a well planned SEO strategy. Adding to the success of a continual link building campaign the work of online social interactions by business professionals is an important element of Internet marketing that cannot nor should be overlooked. Selecting keywords and writing content that is sprinkled with a fair amount of keywords continues to be a vital component of success. Optimizing a website with Meta tags and content rich relevant wording still relies on the links that are generated through related article submissions, blogs and industry directories. Building an online reputation that supports the work of an optimized website requires continued posts to the social networking sites that are frequented daily by millions of people. Aiding in the effort of an effective strategically thought out SEO campaign the addition of social media makes internet marketing all the more successful. With the help of professionals that are versed in the uses of social media and who can create a customized campaign to promote any organization. Being ranked higher in the search engines is the result of all of the online marketing efforts of SEO, link building and social media posts.