Writing articles that are intended for the search engine
optimization requires you to constantly add relevant content to the Internet.
Articles that are published online provide back links that improve the
performance of your site in web search, but there are a few things that you
need to do to format your content before uploading it for the world to see. To
help your article become part of your Internet marketing, you need to format your
work. The search engines respond positively to articles that use an appropriate
number of keywords without weighing down the content. Recent changes to what
counts as being optimized for the web provide the outline for writing articles
that you should follow each time to add a link to your website.
Search Engines Look for H2 Headings
The use of bold or italicized keywords within an article is
not new, however there are some rules for optimization that have been added to
the accepted practice of preparing an article for the Internet. The addition of
H2 headings above each new paragraph enhances the content that is being read.
Keyword density provides the optimization for a specifically targeted set of
words within an article or blog post, but that is no longer enough to keep the
attention of the search engines.
Web Marketing Uses Articles to Build Links
Search optimization requires you to include your keyword in the title of your article. Used once in the opening paragraph and again in the closing paragraph, keywords provide a reader with the information that is important to them. The proper use of optimization also allows the search engines to categorize your work as it relates directly to your website marketing.
Paragraph Headings Improve Page Rankings
Paragraph headings provide additional information to your readers
and allow search engines to connect relevant content to their ranking of your
website. The more articles your post online the better your link building
efforts become. As the search engines measure your credibility as an expert by
the relevancy of the articles that are linked to your website, you gain the
classification of being an expert by publishing fresh content that keyword
enriched. By formatting each article so that it is found easily by the search
engines you are in fact, optimizing your web marketing.
Format Articles for the Search Engines
Google, Bing and Yahoo change the rules of optimization from
time to time and this is where formatting your articles with H2 headers allows
you to keep up with the latest preferences for maximizing your online
marketing. Without adding keywords to each paragraph heading, you increase the strength
of your published links and increase the visibility of your website that has
been optimized with the same keywords that appear sparingly in your Internet marketing.
Before publishing a new post to your blog, be sure to proofread the article and
add H2 tags that will work to keep your website visible in the search results.
To learn more about formatting your articles read my blog Formatting SEO Link building Articles for the Search Engines on WordPress.com
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