Comments Left on Websites Influence Search Results

Articles that are written in an unbiased yet positive format are an excellent way to help promote a business. By submitting content to any number of online publishers, corporations across the globe are finding that their rankings within the search engine directories is being influenced for the reinforcement of their marketing efforts that place a website in the resource channels of the search media. By targeting the keywords that are linked to the offerings of a business, the owners and managers are able to coordinate their tactics for driving traffic to their virtual storefront. Any increase their ecommerce sales comes as a result of their constant delivery of new material through articles and blogs that are of interest to the cyber community.

Another useful tool that is gaining recognition in the strategic placement of a website is the incorporation of comments or recommendations that are being made by clients or customers who are satisfied with their experience in dealing with a business. Satisfied customers favorably share the successes that are directly tied to the work or services of am organization that they have hired to help them. Service providers rely on referrals as much as they do their advertising efforts. The feedback that is given by their clients aides in the overall promotion of the business and its offerings. The endorsements that appear online add to the overall promotion of the company and assist in the placement of the website in the search directories.

Online marketing that includes comments and posts from current or past customers is a valuable piece of the puzzle that generates more business for a company. Websites that allow visitors to leave their comments have an influence on the search engines that rank a business based on the relevancy of the content and the links that support the work being done by the company. By soliciting positive posts on your site you can increase the ranking of our landing pages in the search engines.

What matters more...Time, Quality or Price?

It is one of the laws of the universe that when it comes to producing goods and delivering services somewhere somehow something has to give. Wouldn't you agree that when price and quality matter most it typically takes more time to get what you want? This is where some individuals get confused by the own impossible expectations. Although everyone wants the highest quality for the lowest price in the fastest turnaround time the reality is that one of the three value components that add up to create the final product must inevitably be sacrificed so that the other two higher valued expectations can be met.

Whether building a website yourself or paying a professional to develop your site you need to think seriously about the following. What are the two most important elements to consider when planning and developing a marketing media strategy?

Within every service industry the Cost-Time-Quality matrix can be applied to the people that are providing exceptional service to their clients. When time and price demand the lowest cost delivered in the shortest possible time you can bet that the quality of the final product will suffer.

The fast food industry is a perfect example of this. You are hungry and you want some cheap food you will get what you pay for, just don't expect a fine dining experience when you hit the drive thru window. By the same token a seven course meal in a fancy restaurant may be served up within a reasonable waiting time after ordering, but there is a premium that is paid for the quality of food that is prepared to order.

Simply put if you expect quality at an affordable price then you should expect the project to take some time to complete. If you prefer a fast turn around and want a fair price the quality of work might suffer from where it could be so that a demanding deadline can be met. And finally if you put speed and quality ahead of pricing you can expect to pay a premium for the services you request.

Whether developing a website, building your online reputation, or maximizing your SEO strategy you must to consider what you are willing to sacrifice to get the results that you really want. For most of us the quality of backlinks that are being added to a website are more important than the time it takes to add a massive amount of poor quality links over a short time. Because SEO offers the best ROI of any marketing effort available it is already a high priority for every business and website owner.

So the question is what is more important--building a lot of backlinks in the shortest time possible and hoping they will affect the SERPs (Search Engine Results Page) or adding quality links over the accepted 9 to 18 months that will lead you to the top of the search engine directories for many years to come?

Although social media content requires a certain amount of speed in developing and a video, the quality may be compromised to meet a low budget. This is where the quality of the final edit might lack the visual effects or sound clarity of a professional production, but the cost will be worth the sacrifice. On the other hand a high quality piece of film is worth the added cost if its produced for an audience that appreciates the high end finish of HD picture quality or the audible quality of professional sound mixing.

When considering your optimization efforts and social media campaigns think about the intended audience and what they are expecting as you choose between the quality of your work and the costs involved in developing quality links and posts that will be added to the Internet forever. If you remember that what you end up with comes down to your choice of picking from the three values of Time, Price and Quality your expectations will be met and you can have exactly what you want when dealing with service providers in online marketing or any other industry.

Plan out Web Content to make Optimization Easier

In developing a website I find that the more information I can write on a page that is related to the individual or a business the better that information will be utilized by the search engines. What do I want to share about a business or individual and what will be relevant to the goal of optimizing the website as it is launched are questions that every developer should be asking them self. The development of a website takes a lot of work and can be a lot of fun to build, but for me the most important element of any website is the writing that provides the content for visitors to read. With the goal of having the search engines return my site to the top tier of the Search Engine Results Page (SERP) I think about the information that I am writing and how it will  be linked by the keywords in a logical way throughout the site. 

A review of what the business offers is more important than the look of the website or the different visual effects that are used to draw in unique visitors. Of course the more professional the design of a site is the more appealing it is to an audience, but it is important to remember that a website is a vehicle for sharing information or closing a sale. For this reason I sit down and map out what I want to say before I move into any production work for a website that I am working on. (I should mention here that having a map of the site helps me to create the content for each page ahead of time and reduces the need to add or edit text as the site is coming together.) The content writer should address the questions of who, what , when , where, why and how (a.k.a. the "reporter's rules") before putting pen to paper or fingers to a keyboard. This approach to developing content answers the all important questions that a reader wants answered. When writing content ask yourself is meaningful and relevant. If it is include it, if it is not leave it out. 

Before I create any graphics I make sure that the story of the website (the content) makes sense. Because I can get lost in the creation of the design I make it a point to have each page fleshed out in writing so that I can tell my story with the right words before I add pictures to the text. I also understand that the traffic I receive (or will receive) comes from the search engines that are redirecting the online audience to the published site. Keeping this in mind I write out each page and include the description that I want to add to the Meta tags in the coding before I start to build the individual pages. If I need to tweak the content or add a line that makes more sense to the reader I can do so as I am putting each of the visual elements onto the page. But without a clear direction on what I want to say before I begin to develop the site I can get lost in the codes and images that make up the website. 

By keeping a focus on what I want to relate to the audience and following the "reporter's rules" as I write I can come up with the phrasing that makes sense and has a logical flow from one page to the next. By understanding that the most effective and compelling words will also be read by the search engine robots and indexed for optimization purposes I make sure that what I say makes sense and is relevant to the ongoing marketing media strategy that I am developing to go along with the website. With some well written content the work of optimization supports the website and establishes the relevancy of the keywords that are included sparingly on each page of the site.