As I have thought about this blog
I have created a list of topics that I am going to be blogging about in the coming
weeks. Thinking about how to continue to offer tips or advice to those that
working on their own search optimization efforts I realized that I also need to
include the trends in social media that are allowing individuals and businesses
to gain a stronger web presence. Managing
an online reputation is an
important piece of the internet
marketing puzzle.
After interviewing for a position
as a corporate social media manager
this morning I sat down to strategize my own approach building a solid
reputation as someone who not only uses social media to move my professional
profile forward, but also looking at what I can do to help businesses to grow.
With link building offering permanent
additions to the ranks of search optimized websites, the social portion of internet
marketing focuses more on the branding and positive perspectives that a company
or individual has online.
For everyone that is not doing anything
about managing their online reputation the lack of interest in social network
sites is hurting their business. Even with a moderate amount of posting on the
networking sites a business or individual can keep a positive vibe circulating
about themselves or their work. For myself, the management of a reputation is
something that I committing to right now. Although I have been involved in online marketing in one form or another
for the past three years I am only now seeing the significance of creating an
online identity that can boost my professional interest as an expert content writer. Wanting to add
more punch to my resume I am including a healthy dose of social media
contacting to my online reputation.
The end goal of course is to be at the top of the search engines when someone
types in social media networking, online media marketing, or internet marketing consulting. Even
though I am a freelance writer who specializes in blog and article content for
the web I am expanding my horizons and working to improve my own standing as
someone who understands and utilizes social
media on a regular basis.
And I am not the only on doing
that! Businesses across the internet are invested in the continued improvement
of their online reputations. With
the ability to post a review about a company in a consumer focused web forum
businesses are required to scan the internet for negative press and do all that
they can to replace the hurtful dialog with positively reinforced posts and
reviews. Through online reviewing sites that allow people to post their
feedback about the service and quality that they received from a business, the
reputation of that company is established. In some cases the feedback may be
perceived as negatively impacting the business which is why it is vital to the organization
to ensure that if their name is attached to the results of a web search that comes
up as shining the best light on the company. Regardless of whether they are a
multinational corporation with tens of thousands of employees or a mom and pop
small business that serves the local community the only way to keep a positive
light on any business is to promote it positively in as many places as
possible.
This is where social media
content comes into play. Using the social
media networks, consumer reviewing sites and even allowing customer reviews
on their own website, businesses can work to continually manage their online reputation and achieve the ranking
among the social networks as a company that has integrity and delivers quality
to each person they serve. Although it is tempting to keep up on the various
activities that taking place in the social networks throughout the day, I
recommend keeping the work related posts focused on the business you are in and
spending the after work hours connecting to friends and family members online. With a strategy to
promote the positive image of the company, the posts to the social media sites
can improve any reputation and lead to more beneficial impact on the search engines
that are tracking the reviews and posts entered online.
Until next time...
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