A website is like a balloon floats
through cyberspace. For some people a website marketing strategy provides them
with the direction that they are traveling in as they navigate the search
engines hunting for people that are looking for them. Using links that are
attached to the website, a marketing plan allows consumers who are searching
the World Wide Web to find the individual sites that have something to offer
them.
People use the search engines to
guide them through a maze of websites to find the information they want to see.
This is where keywords come into play. A keyword is designed to make it easy
for someone searching the web to unlock the information that they are looking
for. Search engine marketing allows a website to use keywords to optimize a
website and build links that anchor the website and make it easier to find. Like
the anchors that are attached to a ship, the links to a website hold it in
place so that is not being tossed around in the ocean of websites that appear
online.
There are more than 300 million websites
on the Internet and each year more and more people launch a site that is designed
to promote certain products, services, organizations, or individual people. There
are entertainment sites, non-profit charities, and news services online that
have something for everyone on the planet to look at. While people have
different interests and look for different websites to visit, they are drawn to
the places that appear in the results of a web search because they associate a
series of keywords with the information that they are looking up.
Keywords and phrases help to single
out the hundreds of millions of websites from one another by allowing
differentiation. No two websites are identical even when they are based on the
same template, so it makes sense that keyword optimization helps to set each
individual website apart from other sites that are hosted online.
Link building adds to the
presence of a website in the search engines by increasing the number of times a
keyword appears on the Internet. Articles and blogs that are written about a
keyword and include the same optimized words that are associated with a website
provide the anchors that link the site to the search engines. When someone
enters a keyword search into their browser bar the results appear based on the
popularity of the website (or how many times it has been linked to relevant
material online).
It is important to build links on
a continual basis. Even after reaching the first page of search engine results
there is a need to constantly add content to the Internet that links information
on a website to the related articles that are published online. When building
links it is important to use the same keywords in the same order as they are
coded into the source code of a website and included in the written content
that is provided on the pages of the site. Together with strategic campaigns
that target an ideal consumer audience the selected keywords provide the means
to attract people to a website from all over the world.
Whether you want a local audience
in the same city and neighborhood to visit your website or you are looking to
spread the word about the benefits of your services, products, or information
that appears on the pages of your website, you can use keywords to build links
that improve the placement of your site in the search engines by adding anchors
to the information you are hosting online.
